Iconic Men’s Fragrance British Sterling Re-launched in April &
has quickly become a permanent fixture in mens grooming routines!
Dana announces it will launch a new line of British Sterling fragrances inspired by the urban style and attitude of the U.K. The new men’s line, called British Sterling ‘H.I.M.’, will include two new EDT fragrances and a full line of luxury grooming products that combine quality, innovation, and style in a brand designed exclusively for men.
H.I.M., which is short for ‘His Imperial Majesty’, is a subtle nod to King George VI who was one of only a few British Royals to hold that title and who’s military background led him to work tirelessly to strengthen the image and resolve of England after World War II.
With more than 50 million units sold, British Sterling has long been a staple for men who appreciate masculine fragrances. For years British Sterling could be found in almost every household across America. British Sterling H.I.M. is the brand’s first major re-launch so the new fragrances have been designed to satisfy the most discriminating consumers.
One (1) Lucky Winner will receive one (1) of the following Scents:
British Sterling H.I.M. ‘Reserve’ -- a provocative oriental blend of fresh citruses, bold spices and sensual woods
British Sterling H.I.M. ‘Private Stock’ -- which showcases fresh citruses combined with crisp woods, aromatic spices and rich undertones.
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