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Since it is National Skin Cancer Awareness month we wanted to share with you all some ways to help protect your skin! We have included 5 of the biggest mistakes people make with SPF's from Dr. Rachel Nazarian from Schweiger Dermatology Group.

Mistake #1: SPF still works if you use a little

In order to get the highest protection that your sunscreen advertises, and achieve that SPF number on the label, you need to apply a nice thick layer. Most people apply too little sunscreen, leaving skin unprotected, and achieving a sun-protection-factor far below the number written on the bottle. SPF should be applied at approximately 2 milligrams of lotion per square centimeter of skin, or about one ounce for your entire body. That's roughly the amount in a shot glass. Be generous with your sunscreen and slather it on, otherwise you've got nothing but false sense of security.

Mistake #2: Sunscreens are all the same

Sunscreen is divided into two broad categories: Physical and chemical. Physical sunscreens are thought to be superior by some dermatologists in a few ways. Unlike chemical sunscreens, which absorb the sun's rays and can create free radicals, physical sunscreen protects skin by deflecting the radiation. Classic physical blocker sunscreens include ingredients such as zinc oxide and titanium dioxide and are a better choice for people with sensitive skin, as they tend to be less irritating than their chemical sunscreen counterparts.

Mistake #3: SPF lasts, so I can throw it on and go

This is a very common misunderstanding--and a dangerous one! The correct way to approach sunscreen is to: Apply early, re-apply appropriately and replace often. Many sunscreens require 15 minutes, some even 30 minutes, before they are fully absorbed into the skin. Keep the application of sunscreen early in your daily regimen so by the time you're heading out, your sun protection is already at work! You have to REAPPLY sunscreen often to keep the benefits going. At most, sunscreen remains effective for two hours, but if you're sweating, swimming, or rubbing, you'll need to reapply even sooner. And finally, remember the shelf-life. Using expired sunscreen is a common reason for sunburn. Most sunscreens have a shelf-life between two and three years, however due to its unstable nature, bottles open for longer than one year should be thrown out. Additionally, if the expiration date has been reached, or if the sunscreen was left outside room temperature, it's less likely to adequately protect you.

Mistake #4: I can mix SPF with anything

Sunscreen is super sensitive, delicate, and unstable. Mixing your sunscreen with lotions, creams, or other skincare products can dilute the active ingredients and reduce the SPF below what the labeling reflects. To wear sunscreen along with other topical makeup, rub sunscreen into the skin until it's fully absorbed, and then apply makeup or lotions after. And remember, that makeup and lotion with SPF 15 doesn't cut it! You need a minimum SPF 30 applied in a nice solid layer. Makeup can be applied afterwards.

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Guilty as charged. Mario Russo, owner & lead stylist of Mario Russo in Boston, has shared with us some of the most common hair crimes that women commit on a daily basis…and how to fix them!

1. Stop blow-drying your hair upside down! You’ve probably noticed that your hairstylist never asks you to flip your hair over at the salon. That’s because doing so will quickly over-dry your hair by pulling out the moisture and nutrients. Instead, blow-dry your hair in sections with a round brush. No head banging or Cousin It resemblance is necessary!
2. Don’t leave in your hair products overnight. Just like you should take off your make-up before bed, you should also brush out the majority of product from your locks before you hit the hay. This will create build-up on your hair and make it harder to restyle the next day. To further avoid build-up, use a clarifying shampoo, such as Bumble and Bumble’s Sunday Shampoo, once a week!
3. Don’t use the same brush over and over! Make sure you clean out your brush or purchase a new one every four months. Brushes are a prime breeding ground for germs and extra residue. A simple home remedy is placing your brush in a mug full of vinegar. This will break up the oils. Then just rinse and scrub it with a sponge. Voila…good as new!
4. Brushing hair down from the roots is the ultimate “no no.” Instead, separate your hair into four sections. Grab the section in the middle and hold your hair while you use baby strokes to detangle your mane. This will prevent breakage. If your hair is super knotty, try a leave in conditioner like Kerastase Reflection Chroma Riche Luminous Softening Essence.
5. We’re all guilty of the nervous “picking your split ends” habit, but it’s actually making your split ends worse! If you are not using proper hair sheers to trim split ends, you can really damage your hair. I suggest a quick trim at the salon every 6 weeks…and in the meantime, investing in a stress ball or a moisturizing crème like Oribe’s Supershine Moisturizing Cream to keep split ends at bay.
6. Remember to switch up your shampoo with the seasons. When the temperatures change, your products should, too. In the summer, when you’re very active and out in the sun, opt for a clarifying shampoo to rid locks of oil and chlorine build-up. In the winter, choose products that add extra moisture to your locks to help with frizz and dryness from the cold. My go-to summer shampoo for clients is MoroccanOil Clarifying Shampoo.
7. Hot tools aren’t the only things that can fry your hair. The sun can, too! Prolonged exposure to UV rays can weaken the hair cuticles making them harder to manage. The solution? Simply wear a fashionable yet practical hat when you’re on the beach OR be proactive and protect locks with a product like Bumble & Bumble’s Color Minded UV Protective Polish.
8. Say goodbye to your elastic hair tie! Elastic hair ties cause damage and split ends. Try a cloth one to keep your hair beautiful and healthy. Emi Jay bands are a great option because they will color coordinate with your outfits while doubling as arm candy alongside your stack of bangles.
9. Take it easy on the hairspray! While everyone loves layering on the hairspray to hold your style in place; don’t use it too often. Hairspray makes your hair brittle and more prone to breakage. Additionally, if you suffer from a dry or itchy scalp, hairspray could be part of the problem, as the alcohol it contains can be very drying to the skin.
10. Its fine to rock the tight pony tail or bun every once in a while, but don’t over-do it. Over time, wearing a tight ponytail or bun will lead to hair loss and major hair breakage. The tightness of the style restricts the blood flow to the hair follicles and puts pressure on the hair cuticle, which can lead to problems. Let your hair down! If the ponytail is an attempt to manage unruly hair, try out Oribe’s Shampoo for Moisture and Control. In addition, after wearing a tight style, always take a few minutes to massage your scalp to promote nourishment.


Mario Russo Bio PhotoMario Russo, Owner & Lead Stylist at Salon Mario Russo

Growing up in the small town of Formia, Italy, Mario had dreams of coming to America and making a life for himself. As a teenager, Mario’s family immigrated to the United States, where his passion for learning was nurtured by the endless possibilities of a new beginning. Fueled by a long-standing interest in engineering, his quest for knowledge took him to Northeastern University in Boston where Mario soon realized that his true career path was in the engineering of better hair. Flash forward 30 years; today, Mario Russo is a fixture within Boston’s style scene, owning and operating two eponymous salons in the city as well as his own bath and body product line.

As an industry leader, Mario is always looking to stay ahead of the trends, frequently traveling to Paris, London and New York City, to bring Bostonians the latest styling innovations. His appreciation for hair and belief in high-touch customer service enable Mario to offer the salons’ clientele a personal, sophisticated take on beauty that’s unmatched in Boston.

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Loved the stars hairstyles at the Oscars? Hair extensions can help you take your hairstyle to the next level! Celebrity Hairstylist, Sacha Quarles has given us tips to create a popular hair trend seen on the red carpet this award season: the Veronica Waves! Want those waves but not sure if you're hair can make it happen? Follow these tips with the SHE by SO.CAP.USA Clip-In Hair Extensions for your glamorous movie star look!

Veronica Waves 700

First, secure the hair extensions:

“It's always smart to back-comb the base of where you are going to place the clip. Another way to give the clip a little more security is to hairspray the back-combed area. That is a one two punch that will lock in those extensions!“

Once the extensions are in, here are the tips to create glamorous Veronica Lake Waves:

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Anastasia Soare - “The Definitive Eyebrow Expert”

Over the years she has achieved iconic status in the beauty industry for her unique and revolutionary way of shaping the eyebrows. Anastasia’s Beverly Hills salon has built on a steady flow of celebrity clientele that include the likes of Oprah, Madonna, Jennifer Lopez, Naomi Campbell, Jada Pinkett Smith, Lara Flynn Boyle, Melissa Etheridge, Penelope Cruz, Sharon Stone and others. Anastasia has been featured in the pages of top publications such as Vogue, W, Town & Country, Elle, InStyle, Allure, Entertainment Weekly, Newsweek, People, Flaunt, and Los Angeles Magazine.

Anastasia learned her trade as an esthetician at various beauty salons in Beverly Hills. During this time she developed her own ideas and techniques of shaping eyebrows based on The Golden Ratio and universal standards of beauty. She soon opened her own salon in order to accommodate her rapidly growing clientele. Placed in the heart of Beverly Hills, Anastasia’s salon is an obligatory stop for everyone looking for an eyebrow shape that perfectly complements one’s facial features.

Anastasia developed a revolutionary line of cosmetics and skin-care products that reflect her view of beauty as a classical, yet accessible ideal. The Anastasia Beverly Hills cosmetics line encompasses a full array of products, including an extensive palette for the eyes, a full range of lip liners, lipsticks, foundation, powder, and brow products. This exclusive collection will bring to women the same sense of style and elegance that has made Anastasia the definitive eyebrow expert and a leading brand in the beauty industry today.

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Anastasia gave us some amazing eyebrow tips for Red Carpet prep,

Use them for any event or occasion you might be going to!

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